One of the many benefits of having a business blog is using your content to offer value to your email list.
You see, cultivating your list is what converts your leads from prospects to becoming buying customers. It’s how move your subscribers through the buyer’s journey to create sales from your efforts.
Fact: Leads that are nurtured make 47% larger purchases than ones that are aren't*.
So, it pays to implement nurturing tactics and hone your email marketing strategy to achieve favourable outcomes. Your blog is a strong asset in helping you do just that.
Keep in mind too, that all of your blog posts do not have be long. Simply publish a blog post that is relevant for your audience. Make it short, relatable, and conversational. It’s an ideal strategy to keep traffic coming to your site while nurturing your list.
Here's four ways you can leverage your blog as a tool to nurture your email list to build relationships, better engagement, improve revenue, and bolster your inbound marketing strategy.
1. Answer FAQs in Short Blog Posts
Think about those common questions your prospects tend to have in regards to your business, product, or service. You can also consider the frequent challenges your customers often experience before connecting with your company. Both scenarios provide excellent (and easy) content pieces you can publish into mini-blog posts to build a vault of blog articles.
2. Report Breaking News in Your Industry
Sharing feedback on current events / what’s trending in your industry, is a major sign that you “stay in the know”. Doing so positions your brand as a reliable source and one that prospects want to remain connected to for the latest news.
Finally, encourage readers to share their feedback or comments to foster engagement.
3. Publish Content Based on Your Subscribers' Interest
Did you know that marketers have noted a 760% increase in revenue from segmented campaigns? (Source: Campaign Monitor) Also, email subscribers are more likely to share your content via social media than visitors from other sources.
So segmenting your email subscribers based on content topics that interests them the most, is a winning tactic to boosting engagement. Not only will you increase opens, click-throughs, and sales, but subscribers will be more apt to share your content to their social media channels.
Email segmentation is extremely successful because your list will feel that you are speaking directly to them. They will connect with your message in a way that compels them to action…or at least to stay tuned to your future content. Either way, you’ve grabbed their attention and your marketing is now highly effective.
Discover what content gets people clicking and segment your list based on that. Decide to create more content around those topics to further engagement.
4. Continue to Share Quality-Rich Blog Posts
Your business blog offers a medium to share your expertise, solve problems, inspire and educate. It’s also a chance to bring further exposure to your brand, thus, you want to remain consistent in sharing valuable content that resonates with your audience and continue to share it with your list.
As mentioned, nurturing your leads with content is the primary way to converting them into customers…it’s how you reap income from your email marketing. Blog regularly, then share it with your list.
To make your blog content engaging, include visually appealing content like infographics, videos, high-definition images, and fun GIFs (when appropriate).
Also, find out what your subscribers want through surveys. Leverage this tool to see what your audience is thinking, providing more opportunities to give them what they want.
How do you get started?
A solid email marketing plan nurtures and grooms your leads into becoming buying customers. Your blog is the perfect source to achieve this goal. Get started by choosing one or two of the tips outlined above to implement right away into your digital marketing strategy. Test to see what resonates with your audience best and ramp things up from there.
Ready to bolster your digital marketing strategy in 2017? Reach out to us here and let’s chat!
*(Source: Emma).
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