These days there are so many business website options, you can get everything from a free business website to a $15,000+ website, so what's right for your business? It comes down to two things:
Your budget, and what you want to generate out of your website.
If you don't know what your budget is, think about what you want your business website to do for you, keeping in mind your website is a marketing tool that should be helping you grow your business, delivering real, tangible results. What I want my business website to do (for example...)
- Site visitors email us for more details / Request a quote
- Educate site visitors, saving us time on questions that we regularly get asked
- Automate our sales process / Increase sales
- Take payments online
- Generate leads from our target audience
Now you can work out an approximate website spend.
Keeping what you want your website to do for your business in mind, you can now work out what sort of revenue your website will give you, which will then give you an approximate allowable spend based on the return you will be getting.
You don't want a website, you want to increase sales
You can definitely get a website for very little these days, but the truth is businesses don't want a website they want to increase sales. If you are going to get a website, you should get one done correctly with a solid strategy behind it to help you grow your business, otherwise you're probably better off not getting one at all. The old adage definitely applies here - you get what you pay for. You can't expect to get a good return on investment from a business website which you paid very little for. Think about how much you spend on Yellow Pages, often not giving you good results but costing you thousand's each year. A website with a solid business growth strategy behind it might make your website costs $5000+, but it will give you ongoing leads 24/7 year-in-year-out, in a measurable and constant flow and would typically include some or all of the following things:
- A direct response website
- Ongoing performance tracking and baseline KPI report
- Landing pages
- Google Adwords / Paid Advertising
- Search Engine Optimisation
- Automated email marketing
- Social media marketing
Got a Tight budget?
Start with a business website that covers the basics and can be added to over time as your business grows. If you're not sure what the basics should be then check out our product website's two blogs that cover this in a bit more detail.
Remember "Action is the foundational key to success". Our number 1 recommendation is don't procrastinate on getting a business website or as we like to call them a "Killer Website". Here's to your online success
Post written by
David Ligtenberg
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