Design has the power to attract customers, change minds & build loyalty.
With a clear understanding of who you are as a brand, our team of marketers and designers build the building blocks of your brand and then turn these into visually stunning marketing messages that appeal to your target audience.
A great brand identity will have a range of foundational elements that will help ensure your brand looks consistent at all customer touch points. Often it will include such things as:
Logo primary & supportive colours palettes
Typography
Logo usage rules
Photography styles
Iconography
Visual styles
Stationary & email signature design
Signage design
Web design etc.
As a general rule of thumb, your brand identity needs will be dictated by the nature of your business - an accounting firm may focus more on their office presentation and website - verses an online store which would pay more attention to their website design and look-and-feel on social media.
The end goal of a great brand identity?
You need your brand identity to convey your brand essence and personality, yet it can’t be too rigid - you need it to adapt with you as your brand evolves. This is not a quick process but the key is to put time and thought into it to get the foundation correct.
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